CFO | Operations

Hello my loves, Lindsey-Lou here! (my middle name is actually Susanne, but for cool point purposes I'm using Lou). So as 1/2 of #SmartBlondes my story began with a quick stint in nursing school where ironically enough my love for fashion was born.

From there I decided to risk my future by not going back to nursing school and diving headfirst into the fashion world. Now, I'm a full-time nanny, full-time fashion blogger, but first and foremost a full-time cat lady...I will also be a licensed Esthetician in 2017 upon my graduation from SWINA!😏


CEO | Marketing

Hi babes! As the other half of #SmartBlondes (and the younger twin by three minutes) I'm full of energy, funky hair colors, a coffee enthusiast, writer, animal lover (cats are my kids) and I'm a little bit of a walking idea fairy. I'm a Cali-kid at heart, bounced around the West Coast until I landed in Arizona where I went on to work for a newspaper and fell in love with journalism. My love for the written word led me to study public relations at Arizona State University in the Walter Cronkite School of Journalism and Mass Communication.

After a speedy graduation in 2014, many years working retail, an unforgettable internship in New York, a move back to Arizona and a few months of creative inspiration later, I've ended up as a full-time sales rep dreaming of pretty prints!✨